Social Media News Videos
CNN: @OnTheRoad2020 - IG Stories from the trail
Conceived this Instagram account to showcase CNN’s campaign producers on IG stories and engage younger audiences in the presidential campaign process. Account was nominated for a Shorty Award in the Instagram Stories category
Social Media Marketing Videos
Celiac Disease Foundation: Celiac Cruise video
Created the non-profits’ most viewed video ever with 1 Million views and 44K interactions on Instagram and 500,000+ views on TikTok
Celiac Cruise: 2025 sailings announcement
Edited this video announcing Celiac Cruise's 2025 slate of sailings. The video received 27.6K views on Instagram.
Shows and series
CNN's Anderson Cooper Full Circle - the first live vertical news show on Facebook
Developed social and audience development strategy for the vertically formatted CNN Facebook Watch show, which included real-time polls and interaction. Grew Facebook Page to 400K likes with each episodes frequently getting more than a million views. Series was nominated for a Webby Award for best News & Politics Social Video. Show was later adapted for CNN Digital and CNN+ platforms.
CNN's Go There on Facebook - 211 million views for one episode
Launched and led the social strategy for this daily CNN show for Facebook, which featured a correspondent around the globe deep-diving into a single news story each episode. The Wuhan Coronavirus episode had 211 million views, more than 3x times CNN’s previous most watched video, with 1.4 million shares and 1+ million interactions. Go There won Webby, Eppy and Shorty awards. Show was later adapted for CNN Digital and CNN+ platforms.
CNN Replay Facebook page with 2 million followers
Created Facebook video hub in 2018 for the best CNN moments from air. The page, which grew to 2+ million followers, was one of the most engaged, viewed and fastest growing CNN pages. With hundreds of millions of view, it also became a significant revenue source from pre and mid-roll ads.
Multi-platform campaigns
CNN Coronavirus Q&A multiplatform campaign
Coordinated a multiplatform campaign for CNN in 2020 answering questions about covid spanning TV, Instagram, Facebook Live, digital videos, Twitter, podcasts and CNN.com. The campaign won an Eppy Award for Best Social Media/Crowdsourcing on a site.
CNN Heroes digital strategy
Spearheaded a robust digital strategy for the annual awards show on CNN. Implemented a 6 person on-location social media team that produced Facebook lives from the red carpet and Instagram stories across three different accounts, as well as pushed out key moments across Twitter and Facebook. Nominated for Shorty Award.
CNN New Year's Eve social plan
Led a comprehensive social plan for CNN's New Year’s Eve coverage. Included a 5-person social media crew providing real-time analytics and social coverage, producing a sponsored live twitter ticker, UGC social media collages and Facebook Lives. #CNNNYE was the #2 top trend in the U.S. and worldwide, ahead of any mention of other network’s shows and second only to the phrase “Happy New Year.”
CNN Elections cross-platform strategy
Implemented a comprehensive cross-platform strategy for CNN's election coverage from 2012-2020. Included partnerships with Instagram, Twitter, Facebook and Tumblr, audience interaction and real-time coverage. Won an Emmy for CNN's Election Night in America in 2012.
Marketing campaigns
SnapStream content marketing
Helped develop the marketing strategy for the cloud-based video clipping software, including writing a Moments Strategy guide, case studies, email campaigns, social media videos and developing an SEO strategy.
CNN's "The Movies" hashtag campaign
Developed and executed hashtag campaign for the premiere of CNN Original Series “The Movies,” which became a top 5 trending topic on Twitter in the U.S. The challenge asking people to choose only 5 movies to watch for the rest of their lives, harnessed top influencers and major celebrities and included the participation of Tyler Perry, Weird Al, Kerry Washington and Judd Apatow.