Clients & Experience
CNN
Led global social and digital strategy for CNN TV shows, talent, events and breaking news. Managed a team of seven producers for 24/7 coverage across dozens of social accounts. Grew new social accounts with millions of engaged followers and high interaction rates. Developed and executed audience engagement strategies like live Q&As, votes and on-air social integration. Oversaw partnerships with Facebook, Instagram, Twitter, resulting in millions of dollars in annual revenue. Spearheaded innovative initiatives like original Facebook series (Anderson Cooper Full Circle, Go There) and Facebook Live strategy.
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Meta (Facebook and Instagram)
As a strategic partnerships manager for news, led trainings on effective use of Facebook and Instagram products, resulting in exponential revenue and audience growth for several news partners. Worked with organizations including NBC, ABC, FOX, Univision, CNN, PBS and Telemundo.
SnapStream
Helped develop the marketing strategy for the cloud-based video clipping software, including writing a Moments Strategy guide, case studies, email campaigns, social media videos and developing an SEO strategy.
Celiac Disease Foundation
Grew Instagram reach for health non-profit by 306% in three months through Reels. Created the non-profits’ most viewed video ever with 1 Million views and 44K interactions. Created TikTok account and grew it to 36,000 likes in 4 months, with one video receiving more than 500K views.
GBH News
Developed and taught customized bootcamps to the local WGBH newsroom on thinking "social first" and developing a multiplatform strategy for news. Also Implemented changes to the organization's social strategy, resulting in a 55% increase in follower growth and the top engaged post of the year.
Tagboard
Served as Director of Business Development and Partnerships at the interactive graphics platform. Advised and solved challenges for organizations involving efficiency, engagement, revenue and innovation. Also oversaw partnerships with Twitter, Meta, TikTok and Reddit
Rolli
Coach Rolli clients on social and multi-platform strategy through individual and group sessions. Rolli is a searchable platform connecting journalists with experts and other resources.
Slate
Consultant to the social media creation hub for brands. Helped the sales team develop a strategy for bringing in more news organizations as clients. Also identified leads and booked meetings that led to closed deals.